These tends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years:Real-time marketing. This moves in customer time as consumers create links to each other and to brands.Quantified self. This includes IoT, wearable computing and is estimated to be a $5B market in less than 2 years.Digital marketing hubs. These hubs assemble all the data together to be used across the organization and in real-time.Multichannel attribution. This set of techniques link specific actions marketers take to consumer actions.Content marketing. Marketers need to build a content marketing supply chain and determine how to create, curate and cultivate content.Responsive design. This is especially important across mobile and after Google’s new mobile friendly search policy….